Mad4Fun Games

Press

News

Selected press coverage introducing Mad4Fun Games and Ettana – The Looms of Kanchi to readers in India and Switzerland.

ZO/AvU – Bezirk Uster

Muster, Strategie und wohlgesinnte Würfel

Swiss coverage profiles Madhu Sundar and the creation of Ettana: The Looms of Kanchi from Dübendorf. The article discusses her ambition to develop board games professionally and her effort to introduce South Indian culture and traditional handcraft to an international audience through gameplay.

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ZO/AvU – Bezirk Uster press clipping: Muster, Strategie und wohlgesinnte Würfel

The Hindu MetroPlus

The eight-anna rule

The Hindu profiles Ettana: The Looms of Kanchi and its inspiration in Kanchipuram's centuries-old weaving traditions. The article explores how handloom patterns, colours and cultural motifs became the foundation for the game's design and gameplay.

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The Hindu MetroPlus press clipping: The eight-anna rule

Dinamalar

Feature on Ettana and Kanchipuram weaving

Tamil-language coverage of Ettana: The Looms of Kanchi and Madhu Sundar, presenting the game as a board-game interpretation of Kanchipuram's traditional weaving craft and highlighting its connection to Tamil cultural heritage.

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Dinamalar press clipping: Feature on Ettana and Kanchipuram weaving

The New Indian Express – Chennai Express

Weaving a gameplay

Mad4Fun Games founder Madhu Sundar and designer Darshini Sundar discuss Ettana: The Looms of Kanchi, a strategy board game inspired by Kanchipuram's handloom weaving tradition. The feature explores how weaving patterns, yarn colours and traditional design were transformed into the game's mechanics.

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The New Indian Express – Chennai Express press clipping: Weaving a gameplay

Chennai Times

Step into the shoes of a Kanchipuram weaver with this game

A feature on Ettana: The Looms of Kanchi and its creator Madhu Sundar, explaining how the Kanchipuram weaving tradition inspired a modern board game. It covers the game's development, its handloom-inspired components and the collaboration with designer Darshini Sundar.

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Chennai Times press clipping: Step into the shoes of a Kanchipuram weaver with this game

The News Minute

Discovering Kancheepuram through a board game: Meet the creators

The News Minute profiles the creators of Ettana: The Looms of Kanchi and explains how the game introduces players to Kanchipuram through its weaving heritage. Madhu Sundar and Darshini Sundar discuss the game's origins, visual design and the challenge of turning traditional textile patterns into accessible gameplay.

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The News Minute press clipping: Discovering Kancheepuram through a board game: Meet the creators

Mid-day

More power to the loom

A review-style feature introduces Ettana: The Looms of Kanchi as a strategy game inspired by Kanchipuram's famed textiles. It highlights the colourful board, yarn pieces, dice and design cards and explains how weaving concepts influence player movement, pattern creation and scoring.

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Mid-day press clipping: More power to the loom

The New Indian Express – Edex

Bored? You've got to try out this cool board game!

Ettana: The Looms of Kanchi is presented as a board game that takes players into the world of Kanchipuram's handloom weavers. The article explains the game's yarn-collecting and pattern-building concept while profiling founder Madhu Sundar and designer Darshini Sundar.

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The New Indian Express – Edex press clipping: Bored? You've got to try out this cool board game!

Hindustan Times

Weave sari patterns via a new board game set in Kanchipuram

A feature on Ettana: The Looms of Kanchi as a board game inspired by Kanchipuram weaving, examining how players create sari-like patterns through strategy. It discusses the game's cultural inspiration and the work of Madhu Sundar and Darshini Sundar in translating traditional textile design into gameplay.

Full clipping shown below for context.

Hindustan Times press clipping: Weave sari patterns via a new board game set in Kanchipuram