Blogs

If your marketing was in the right hands and done in an effective manner, your sales will automatically rise in number. People always say “Make a customer, not a sale”, but eventually creating a base of supporters will lead you on the path of consistent sales for your board game. Marketing is your starting point to gathering a customer base and pitching your product to the masses. Sales come into the picture when people give into your pitches and buy your product. And although the start may seem slow and difficult to create momentum, give it some time, accept the...

Good marketing makes the company feel smart, but great marketing makes the customer feel smart..... even though you have the best board game out there, it is not going to sell until your marketing mechanisms make it sell! ... As a first-time publisher, you might get a lot of requests for review copies from different reviewers....

As a first-time publisher, the primary thing to keep in mind is that you need to begin thinking about the logistics of your board game as early as possible...

Once you have your final prototype in place, and you’ve started with the pre-production copies, you know it’s time to get going with the complete production process for the board game. It is obvious now that no more changes can be made to the game, and that everything you’ve decided upon will be provided in the output. One of the key criteria to check off is finalizing the design, gameplay, and components. On that spectrum, you need everything to be perfect and spot-on, so that you are confident enough to take the next step towards production.  You need to keep...

Just designing the entire layout, gameplay, and gaming components are not enough for the game to function. You need that extra bit of security by putting everything you’ve designed into a physical picture and seeing if it actually works. The creativity that you put to paper, will now be used to create something tangible and you can analyze if it actually works according to your liking or not. All of this constitutes the Prototyping Phase while publishing your board game.  The main objective of the Prototype Phase is to validate the design of everything in your board game and to...