Blogs — Ettana

Good marketing makes the company feel smart, but great marketing makes the customer feel smart..... even though you have the best board game out there, it is not going to sell until your marketing mechanisms make it sell! ... As a first-time publisher, you might get a lot of requests for review copies from different reviewers....

As a first-time publisher, the primary thing to keep in mind is that you need to begin thinking about the logistics of your board game as early as possible...

Once you have your final prototype in place, and you’ve started with the pre-production copies, you know it’s time to get going with the complete production process for the board game. It is obvious now that no more changes can be made to the game, and that everything you’ve decided upon will be provided in the output. One of the key criteria to check off is finalizing the design, gameplay, and components. On that spectrum, you need everything to be perfect and spot-on, so that you are confident enough to take the next step towards production.  You need to keep...

Just designing the entire layout, gameplay, and gaming components are not enough for the game to function. You need that extra bit of security by putting everything you’ve designed into a physical picture and seeing if it actually works. The creativity that you put to paper, will now be used to create something tangible and you can analyze if it actually works according to your liking or not. All of this constitutes the Prototyping Phase while publishing your board game.  The main objective of the Prototype Phase is to validate the design of everything in your board game and to...

"Gaming Mind with Shuba" Listen to Shuba's podcasts and follow her at Gobble Dobble In this episode, Shuba and myself speak about my very first board game "Ettana - The Looms of Kanchi"  Find out more from this podcast, links below: Spotify: https://open.spotify.com/episode/2CNr5O2KEjWdVI7W7Q9so6 Podbean link: https://shoovijay.podbean.com/.../podcast-with-madhu-of.../